“Now that we are returning to a sense of post-COVID normalcy, many are socializing more in person and spending less time in apps.” Jeremy Bondy, CEO at Liftoff, points to the fact that during COVID, app downloads and consumer spend were artificially inflated due to lockdowns. Platform privacy changes, globally rising inflation, economic slowdown, and return to real-life experiences - are all due to reshape how we market games next year.”īecause of that, brands are expecting their marketing teams to be more selective in their activities and prioritize them based on the highest impact to their bottom lines, “leading with an ‘automation first’ mindset when it comes to future planning”, explains Saikala.
#PORTRAIT VS LANDSCAPE MOBILE APPS STATISTICS SERIES#
In contrast to the digital festivities of 2021, “a series of macroeconomic challenges will continue to affect the gaming industry throughout 2023. This growth spurt in digital services consumption during 2021 is well-reflected in our data, which witnessed brands spending 40% more on UA compared to 2020. Saikala Sultanova, VP of Growth Marketing at Drest, stated that “the global pandemic resulted in a surge of demand for escapism and entertainment which in turn, resulted in the mobile gaming market surpassing $136 billion in consumer spend in 2022, growing 1.7x faster than the gaming market overall.”
Last but not least, we’ll dive deep into the data to share with you the most industry-sweeping trends, and paint an insights-driven picture of the current state of ad spend, consumer spend, iOS marketing, and more.
And how can brands leverage channel diversification in their efforts to drive better user acquisition, retention, and monetization?.How and why should brands position customer experience at the forefront of their competitive growth strategy?.How will they be able to measure effectively in the face of the privacy tidal wave?.How do they foresee the current economic climate and digital slowdown, and how are their orgs planning to adapt?.To help you drive stability and profitability through this perfect storm, we’ve chatted with some of the top leaders in mobile marketing - from companies such as AccuWeather, Miniclip, Picsart, Plarium, Liftoff, Braze, and M&C Saatchi Performance- to get insight into some tough questions like: This whiplash means heightened scrutiny around marketing budgets and more accountability on ROI. From the lows of the pandemic to the euphoria of rocketing valuations, we’re now facing the uncertainty of a global economic slowdown, a negative trend in consumer sentiment, and a shift in focus from growth to profitability.
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